Many of a customer's opinions about your company will come from their first look. Knowing this is true, take a moment to consider your stationary, sign and business cards. What does your logo say about your company? Does it tell the customer more about you than just your name? For this reason it is very important that your logo sends the best message and in the best tone. It can be a lot harder than you think to get some much information into just one tiny graphic. Your logo tells customers a lot about your company simply by the colors you choose, the typeface you use and the message the logo displays.
Each and every day, an onslaught of messages come our way. Marketing text is quickly forgotten, but logos stick in the memory. The course that a small business owner should take is establishing what image they want the consumer to associate with their business. If you want to brand yourself as high quality, people will be dubious if you have a logo that says something different. Another thing to think about is that if you are a discount retailer, you might want to steer clear of a fancy logo.
When it comes to the introduction of your business to your customer, your logo is one of the most important things you can do. If you choose a logo that doesn't make your target customers sit up and take notice, you may lose them to the competition. Never to be altered without real consideration, a logo remains an essential element of any corporate image. After 24 years, one restaurant located in California is thinking about getting a change of logo. The owner of this restaurant says that this is a golden opportunity to update the image of the company and to relate to the customers in a new, more modern way. First of all, your business has a lot of printed materials that will need to be updated as well.
In advance of engaging the services of a logo developer, examine examples of his or her more current work. Word-perfect doesn't make novelists, just as anybody who possesses a computer and adobe illustrator is not a logo designer. Brilliant logos will be a combination of insight for the consumer and creativity that captures the imagination while giving useful information. If your logo designer is not interested in what your business does or what type of customer you want, you should be talking with a different designer.
Some of the best logos have been as little as $300 and some of the worst logos have cost $1 million. What you will pay really doesn't guarantee a thing. Do not hold a contest to determine the new look of your business. You should be able to tell a designer the image that you want conveyed through the logo, but the design should be handled only by a true professional. And the company owner shouldn't even make the final choice of logo if he/she possesses no artistic ability. Also, the logo designer should provide you with dozens of different logos that you can choose from, if not, insist he make more.
The designer may give you a lot of logos that look great but ultimately just aren't right for your business. This firm is able to book more than 2,000 various acts for theater. However, the logo they initially used was a director's chair with the company written across it, surrounded by various entertainment business accessories (like a microphone and top hat); this led people to believe that the firm specialized in providing variety shows. In order to convey the ability to book musical acts, the artist added a violin to the logo.
When the final choice was made on the logo it was registered with the patent & trademark office. He claims that he was required to obtain a service mark for the company's literal name, as well as a trademark to protect the logo. If you only get a trademark, only the logo will receive copy protection. No attorney was needed to file the trademark form, and the fee was only $175.
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